德比电材
Brand Design Project of Derby Electronic Materials
德比电材是国内一家聚焦于电池粘结剂研发、生产、销售及提供技术解决方案的高科技企业。针对品牌方想要科技感、简洁大方、 国际化的品牌形象，同时要与国内现有品牌具有差异性，还要契合所属科技制造与材料研发的行业属性，我们凝结了巧思与创意，创造德比电材独一无二的品牌设计语言。我们通过对自然界中最和谐的基本图形——圆形，进行创意变形，构造出独特的“黏性视觉语言”，来构造品牌LOGO，以贴合高科技材料行业属性和主要产品之一的锂电池粘结剂的物理化学特性。再通过LOGO衍生出整套品牌VI的统一视觉风格。
Derby Electronic Material is a high-tech enterprise focusing on the research, development, production, sales and provision of technical solutions for battery binders in China. In response to the brand's demand for upgrading its brand image, which requires a sense of technology, simplicity and generosity, and internationalisation, and at the same time should be different from the existing domestic brands, as well as fit in with the industry attributes of its technology manufacturing and material research and development, we condensed ingenuity and creativity, and created Derby Electronic Material's unique branding involving language. Through the most harmonious basic graphics in nature - the circle, creative deformation, constructed a unique 「sticky visual language」 to construct the brand LOGO, in order to adapt to the properties of the high-tech materials industry and one of the main products of the lithium battery binder Physical and chemical properties of lithium battery binder. The logo is then used to derive a unified visual style for the entire brand VI.
